Camille Bloch

Incorrigibles

A multiplayer game designed for the 4D cine-gaming room of the Maison Camille Bloch, an attraction unique in Switzerland, and developed to mark the 80th anniversary of the Ragusa brand.

To celebrate Ragusa’s 80th anniversary, Maison Camille Bloch set out to offer visitors an immersive and playful experience to discover the brand’s world in a new way. In collaboration with Thematis Cultural Engineering SA, we transformed an underused cinema room into the highlight of the visitor journey with a multiplayer video game.

The brand-new 4D cine-gaming room is a unique interactive installation in Switzerland. It combines lights, sounds, and scents to deliver an original gaming experience inspired by the journey of a hazelnut along the production line of the famous Ragusa chocolate. An engaging way to understand the manufacturing process!

At the heart of the experience, the multiplayer game “Incorrigible VS Incorrigible” invites visitors to choose a hazelnut and compete against nine other players throughout the Ragusa production journey, enhanced by dynamic lighting and delicious aromas.

The entrance to the cine-gaming room has become a true gathering space within Maison Camille Bloch: a podium displays the top three recent scores, character sheets from the game are available, and we even created an animated video about Ragusa’s production using the game’s assets.

To the Chocolate Experience

Images of the multiplayer video game "Incorrigible VS Incorrigible" developed by DNA Studios for Maison Camille Bloch and the 80th anniversary of Ragusa chocolate. 01

Project impact

The new visit center and its game “Incorrigible VS Incorrigible” were inaugurated in 2022 in front of the journalists. On the picture on the righ, you can see (going from left to right) our colleague Nat accompanying Daniel Bloch, president of the Camille Bloch Chocolates, the professional ski champion Lara Gut-Behrami and the president of the government of canton Bern, Beatrice Simon.

Since it’s inauguration, the cine-gaming room of the visit center has rarely been empty. So much so that sometimes you have to ask people to stop playing to make room for the next person!

We kept working closely with the Maison Camille Bloch to maintain the game up-to-date and to take care of the gaming material in the gaming room. This contributed to create a closer collaboration with the Maison Camille Bloch over time, reinforcing the relationship with their team.

”Our main expectation was to enhance a space, and we can say that this goal has been more than achieved.”

Romain Bigler, Head of Digital Marketing

Daniel Bloch, Lara Gut and Beatrice Simon playing the video game "Incorrigible VS Incorrigible" at the inauguration of the new tour of the Maison Camille Bloch.

Players feedback

The video game at the end was really great! So much fun! I highly recommend it!

Vanessa, Google review

The rules are easy to understand quickly. You have fun right away, laugh a lot, and it’s addictive.

Arthur, Google review

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